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The Ultimate Guide to Effectively Distributing Fundraising Videos

Writer's picture: Dean RussellDean Russell

Fundraising videos are a powerful tool for organizations to share their mission, tell stories, and inspire donations. Effective distribution is crucial for reaching your audience and maximizing impact. This guide offers tips for efficiently distributing fundraising videos across different channels and strategies.


1. Email Campaigns

Emails remain a powerful tool for direct communication with supporters. Here's how you can integrate your video into email campaigns effectively:


  • Specialized Video Emails: Craft emails that feature specialized videos highlighting your mission and the impact of donations. These are more likely to capture attention amidst the flood of daily emails, potentially leading to increased donations or long-term supporters.


Example: Rentalcars.com successfully integrates video into their email campaigns, demonstrating how videos can increase click-through rates by up to 65%!

An email from Rentalcars.com featuring a festive greeting with a "Merry Christmas & Happy Travelling in the New Year" message. The email includes a video thumbnail with a play button, set against a blue background with white dots, and a red envelope graphic.
Embedding videos in emails can increase click-through rates by 65 percent. (beehiiv.com)
  • Incorporate Videos in Newsletters: Embed your video in regular newsletters to add a dynamic element that captures attention and keeps your audience engaged. This can help maintain interest and inform supporters about ongoing or new initiatives.


2. Website Integration

Your website serves as a central hub for your organization, making it an ideal place to showcase your fundraising video. Effective fundraising video distribution on your website can greatly enhance your outreach efforts.


  • Homepage Feature: Place your video front and center on your homepage to immediately grab visitors' attention. This ensures that everyone who visits your site sees your key message right away.


  • Giving/Fundraising Pages: Integrate the video into specific giving or fundraising pages to significantly boost donations. Combining the video with a payment portal can subtly encourage visitors to donate.


This giving page for HopeStory effectively uses video to drive donations, showing how powerful this integration can be.

A donation page with a mission video and form for selecting one-time or monthly contributions and employer matching.

3. One-on-One Meetings

Personal interactions with major donors can be greatly enhanced with the use of video. Effective fundraising video distribution during one-on-one meetings can make a lasting impression.


  • Personal Presentations: During in-person meetings with major donors, showing your video can make a strong emotional impact. Videos can illustrate your cause and its impact more vividly than words alone, making your message more compelling.


  • Portable Device Use: Use tablets or smartphones to show the video in one-on-one settings, such as coffee meetings or office visits. This personal touch can enhance the donor’s connection to your cause.

An elderly man and a young woman smiling as they look at a smartphone together. They are seated at a wooden table with a laptop in front of them, suggesting a personal, engaging interaction.

  • Personalized Follow-Ups: After meetings, send personalized emails with the video link, thanking the donor for their time and reiterating key points. This helps keep the conversation going and strengthens the relationship.


Conclusion

Getting your fundraising video in front of the right audience is crucial to maximizing its impact. By integrating your video into email campaigns, embedding it on your website, and using it during one-on-one meetings, you can ensure your videos reach the right people and drive your mission forward. Effective fundraising video distribution is key to achieving your fundraising goals. If you have any questions or need further assistance, feel free to reach out!

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